SEARCH ENGINE OPTIMISATION
How Do I Get My Website To The Top Of The
Search Engines? This is a question we
get very often, and the answer is not so simple.
Please read this article, and also
Search
Engine Submissions.
Search Engine Optimisation (SEO) is in reality
Webpage Optimisation for Search Engines. As the
designer of a website, you should be very aware of what will be discussed in
this tutorial. When it comes to having a
great ranking in the search engines, it doesn't matter how good your website
looks. What does matter is your content. What you SAY in your website. Meta
Tags Early search engines in the
mid-90s ranked sites solely on the meta tags. This is NOT the case anymore. The
Top 5 search engines use complex algorithms to determine a websites rank in
comparison to a similar website.
Meta tags are html code placed between the <head> tags. Our
meta tags are:
<meta
name="description" content="Value Hosting New Zealand provides
affordable hosting solutions for small websites through to large corporations.
Web hosting. Low prices. Great value.">
<meta
name="keywords" content="web site hosting, New Zealand web, cheap
web hosting, low cost, low, cheap, budget, hosting, New Zealand, New Zealand, web
hosting New Zealand, web design New Zealand, New Zealand web site design, hosting,
web hosting, web design, internet development, internet resources, promotion,
New Zealand internet developers, nsw, web development, web hosting melbourne,web
hosting sydney web hosting, hosting, host, web host, webhosting, webhosting,
New Zealand hosting, domain, register domain, web design, New Zealand webhosting,
webhosting New Zealand, cheap hosting, cheap webhosting, cheap web hosting, cheap
hosting New Zealand, New Zealand cheap hosting, virtual web hosting">
The "description" and
"keywords" tags are the most important. Notice
that in our "description" we have used the terms 'hosting', 'website',
'New Zealand', 'web hosting'. We have used the most important keywords that people
will search for in any search engine, and put them into a sentence. In
our "Keywords", we have used lots of combinations of 'hosting',
'website' and 'New Zealand'. It's important NOT to repeat any particular keyword
more than 3 times. Don't just simply repeat your entire block of keywords over
and over again. Another important tag is
the <title> tag. For example, if you have a website for your pet store,
put some keywords in your title, such as:
<title>Pet Store - Dogs, Cats, Rabbits and Fish</title> Content
The
MOST important part of SEO is your webpage content. Once you have determined
your most valuable keywords (eg, ours is 'hosting', 'web hosting' etc), use them
wherever you can. Use the keywords when
naming your .html files! Such as dogs.html or cats.html Something
that works well is to also have your keywords in a hyperlink. For example:
Web
Hosting New Zealand
This link has the keywords "web hosting"
and links to a page called "web_hosting_new_zealand.php" Name
ALL your images! You can add 'alternate text' to your images. Use your keywords
in the images too.
 |
Hold your mouse
over the image to see the text, or right-click and select Properties.
The html code for this is:
<img src="nosetup.gif"
alt="Free Setup on all web hosting plans."> |
DON'T repeat your keywords on your website in
the same color as the background so that its 'invisible'. A lot of search
engines will hate you for it, and ignore your submission. From
experience, Google brings in most of our hits. You should aim to be within the
first 2 pages of Google for your nominated search keywords.
Learn to submit your optimised website to the
search engines here.
| 
